MEANING | PRIORITIZATION
People with similar perspectives will interpret information in a similar way. A segment of consumers whose perspective is aligned with a company’s belief system will naturally prioritize similar criteria. It's the alignment of perspective that creates priority. And a small point of emotional alignment can be more useful than reams of facts and figures.
Neo: So is this the same Oracle that made the prophecy?
Morpheus: Yes. She’s very old. She’s been with us since the beginning.
Neo: The beginning…?
Morpheus: Of the Resistance.
Neo: And she knows what, everything?
Morpheus: She would say she knows enough.
Neo: And she’s never wrong.
Morpheus: Try not to think of it in terms of right and wrong. She is a guide, Neo. She can help you find the path.
The Matrix